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Creating a T-Shirt Brand: 5 Steps to Making a T-Shirt

I 5 consigli per creare il tuo brand di magliette
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Every day, countless customers ask us for advice and suggestions on high-quality customizable products, perfect for building a successful brand from scratch. That's why we've put together five tips for creating your own custom T-shirt brand.

Want to start a clothing line too? Here are five tips for starting your own T-shirt brand!
Here are our guidelines, based on frequently asked questions.
With these tips, you'll be able to purchase the products best suited to your collection, at the best price! Indeed, very high prices don't always mean high quality.

Here is a selection of entry-level products with an excellent quality/price ratio:

Product selection

The first thing to do is to carefully evaluate the type of product to choose.

Given the large number of suppliers, it is necessary to carefully evaluate the product characteristics that can add value to the brand you want to create.

The elements to be analyzed carefully are:

  1. Material – Generally, the top-of-the-line material is considered 100% cotton, free of synthetic fibers . To make your product more attractive to the market, it might be worth considering organic cotton alternatives: despite a small premium price, the end result is much more attractive, thanks to the fabric's exceptional characteristics and production process. If your goal is to create a fashion line, special fabrics such as Triblend or advanced blends are also available. Discover all the materials available on our website.
  2. Fit – It's essential to carefully choose your products, carefully studying their technical data sheets. Our website contains technical data sheets for each product, with measurements in cm. If you're looking for a product with a slim fit or a loose fit, you can filter the products based on their respective characteristics, thus avoiding having your product produced on a material that isn't suitable for your needs. We recommend always obtaining at least one sample before placing an order.
  3. Color – Each manufacturer has its own color palette: this means that if you buy a red Fruit of the Loom T-shirt and a red B&C T-shirt, the red shade will likely be different. Our advice is to try not to mix different items and colors, so as to obtain a uniform collection.
  4. Details – A highly requested detail is the customization of the inner collar. Whether it involves printing or applying a label, this detail is often one of the requests that most impacts the final production price. Customers often tend to choose "basic" T-shirts because they are less expensive, ignoring the possibility of additional processing and incurring additional costs for post-customization (for example, removing the manufacturer's label and subsequently heat-stamping or applying a personalized label). Conversely, by considering purchasing label-free products, you can directly benefit from the advantages of a garment that already lacks the manufacturer's label, saving time and obtaining a higher-quality product that is more suitable for sale.
  5. Printing Technique – If you're planning a one-off production, such as for a cultural or musical event, requiring large quantities and a single image to print, we recommend screen printing: this way, you'll get the best value for money. If, on the other hand, you need to create multiple, more or less complex designs, and also need to restock over time, digital printing is the ideal solution: thanks to this technique, you can produce small batches and manage restock or specific requests, while minimizing inventory—a very common obsession.

Brand choice

When it comes to brands, you're spoiled for choice. To create a successful brand that stands out from the crowd with distinctive elements, we recommend choosing one of the following:

PremiumStanley / Stella

Mid-rangeB&C's no-label line and Stedman's Active line

First priceBlack spiderFruit of the Loom

This short guide is a good starting point for evaluating your brand's production. If you have any further questions, please feel free to chat with us on our website www.burger-print.nl/en .

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