Brand your company pens without making these 3 mistakes.
Custom pens are undoubtedly one of the best-selling gadgets on Burger Print , along with our affordable custom t-shirts . This desk accessory offers many advantages, including its low cost and versatility .
Not only that, personalized pens have a much longer lifespan than traditional ones. Indeed, due to their practicality and recognizability, they are rarely abandoned.
Furthermore, their prolonged use over time determines an excellent circulation of the company brand .
Unfortunately, sometimes entrepreneurs fail to take into account some important elements when requesting customization of pens and end up with an unsatisfactory product.
Let's take a look at the 3 most common mistakes made when customizing corporate pens.
1) Personalized pens: writing too long.
On average, the pad printing space of personalized pens allows for the printing of writing between 3 and 5 mm high, for a length that can reach up to 50 mm.
When working with such print sizes, it goes without saying that the choice of text must be made particularly carefully. For this reason, an excessively long text risks compressing the letters together, making the content difficult to read .
Therefore, our advice is to carefully choose the text you want to include in your pen customization and to consider using abbreviations where this doesn't compromise the content.
Read also: Personalized kids' gadgets: here are Burger Print's top 3!
2) Overly embroidered fonts ruin the immediacy of the advertising message on personalized pens.
A very common mistake, even when printing our budget-friendly custom T-shirts, is the choice of font. This refers to the font used for the text you want to include in the customization, which is sometimes chosen carelessly.
Any written text is effective thanks to two parameters:
- Visibility
- Readability
Sometimes, however, visibility takes over and we forget about readability (or vice versa): in this case, the message we want to convey fails.
All this to make you understand that the font you choose for the writing on your personalized company pens must be both impactful and easily legible .
So, given the limited space available for pad printing on a pen, the best thing you can do is choose a font that isn't too heavy and has good letter spacing.
3) Tangled logos compromise the success of corporate pen customization.
As you may have already guessed from the previous paragraphs, the tricky part of customizing pens lies in the limited print space. For this reason , the lines you choose must be rather thin and essential , both for the writing and for the logos.
Ultimately, choosing overly complicated graphics to print at such a small size is ineffective. In the worst cases, the printed logo may even be unrecognizable, as the thick lines tend to overlap.
So if you want to achieve a good final result, opt for pad printing a well-defined logo and make sure the final result is optimal.
Read also: Eco-friendly pencils: a useful and environmentally friendly gadget
Personalize your pens with writing on Burger Print.
As you can see, the most serious mistakes in customizing pens with writing are hidden behind hasty decisions. For this reason, our advice is to carefully prepare the text and logo you want to print .
In any case, our staff is always available to clarify any doubts or offer advice.
On our portal you'll find a wide selection of personalized pens , and you'll be spoiled for choice with a wide variety of models and colors.
So what are you waiting for? Visit Burger Print now and choose personalized pens for your business!
