The promotional clothing market offers a variety of suppliers. If you're a professional in the sector, will you necessarily need to target one or more of these categories to offer your customers products that meet their needs? We can simplify things by dividing the market into three categories to better understand and identify the options available:
1 – Distributors These are structured businesses that offer a wide range of products from various brands. These types of companies are very convenient for those who want to offer a wide range of products to their customers through a single point of contact. They guarantee good continuity over time, and their available stock is often very large, minimizing the possibility of stock shortages. 2 – Brands More and more brands are choosing to enter the market directly without going through distributors. This allows the product to be released to the market at a lower price, effectively saving one step. This solution is primarily adopted by major brands with medium-high quality products or significant ethical values (ethical production, organic cotton, fair trade, etc.), but we also find smaller businesses that choose to sell their products directly. This type of business is ideal for those who want to embrace a project and establish a relationship with the supplier in mutual interest. On our website www.burger-print.nl/en, you can choose from over 30 of the best Italian and international brands, which you can purchase both physical and customized at highly competitive prices. Below are a few examples:
3 – Minor Importers This category is what we might call the undergrowth. These are more or less improvised businesses where you can purchase products, often at very attractive prices. Although they can yield excellent results, this category is subject to several limitations:
- We often hear about companies that import products without having a good knowledge of them, and this could be a problem in the long run due to potential problems and disputes from the end user.
- Production is rarely continuous, so what you find today may no longer be available tomorrow. This creates problems for customers with production needs that require continuity over time.
Now that you have some more information on the types of suppliers, consider which one is best for you.
