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Custom corporate t-shirts: guidelines for guaranteed impact

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Impress your customers with amazing custom t-shirts!

Every business needs affordable custom t-shirts , or other apparel like polo shirts and button-down shirts. Period. From the smallest startups to large enterprises, custom corporate t-shirts lend credibility to your business.

Uniforms convey professionalism, a coherent brand, and, when done well, style! They also foster team cohesion, making employees feel appreciated and appropriately dressed for their job.

But what makes a great corporate T-shirt? And what can go wrong?

If you're looking to order custom corporate t-shirts , this post will provide you with all the information you need! Below are our guidelines.

1) Custom T-shirts for companies: choosing the model and fabric.

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This first choice is probably the most important, because it's what you and your team will wear every day while working. You should want a T-shirt that's appropriate, comfortable, and impressive .

The best way to narrow down your options is to ask the following series of questions. The answers to these will help you make many of the decisions needed to complete your order:

  • What is the purpose of these T-shirts? (Uniforms, promotional giveaways, etc.)
  • Who will wear them? (Managers, workers, employees?)
  • How often will they be worn? (Every day, for a single event, for special occasions?)
  • Under what conditions? (Outside, in a warm, or temperature-controlled environment?)
  • What is the budget per t-shirt?

All this information will help you understand which fabric to choose, which weight and model, type of sleeve and much more.

2) How to choose the right positioning for printing.

When it comes to choosing where to print on your T-shirt, you need to consider where it would look best in a business setting.

A custom corporate t-shirt usually features a print (for example, the logo) on the left chest and one on the back – where information such as the company name and address, telephone number, etc. can be printed.

The back of a t-shirt tends to do better advertising than the front.

3) Printing or embroidery of the employee's name.

A further step to personalize company t-shirts would be to have your employees' names embroidered on the chest (the logo on the left, the employee's name on the right).

This adds a personal touch to the shirt and allows customers to get to know your staff.

Building trust with your employees can help your customers feel at ease (and potentially spend more!).

Read also: " Staff T-shirts: 5 tips for customer-friendly customization " for more ideas!

4) How to choose the right colors for corporate T-shirts.

This is a more important decision than most people realize. There's an entire field dedicated to the psychology of color and, from a marketing perspective, how it impacts consumer behavior.

You also need to consider some aspects of your company: if you expect your employees to get dirty while working, prefer black or dark blue.

Also consider the contrast between your company logo and the background of the T-shirt: the higher the contrast, the more visible the print will be!

What about print colors? The more colors there are, the more expensive the job will be. We therefore recommend choosing a simple yet effective design with just a few colors. However, too many shades could confuse customers.

5) How to write a phrase that works for corporate t-shirts.

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In its most basic sense, a t-shirt design is a message. As a company, it's crucial to know what message you're trying to convey and to convey it clearly and confidently.

For this purpose, you could use a Call to Action (CTA).

A "CTA" is a phrase that draws the customer in and literally tells them what to do. Apparently, people love being told what to do, so much so that calls to action are heard and seen everywhere, from web pages to TV commercials, from magazines to the sides of buses:

Click here! Start saving today! Contact us now!

CTAs can also tell consumers what not to do: Don't hesitate! Don't settle! Stop wasting money buying products that don't work!

What would be a good call to action for your business? Well, simply ask yourself what you want your customers to do .

On the back of your staff t-shirt, you could write their name, company sector, and phone number, accompanying it with a CTA like this: Call us today for a free quote!

6) Choose the right sizes for your staff and order the right quantity of t-shirts.

Have your employees fill out a form to determine their T-shirt size. If you're unsure about certain sizes, order our sample T-shirts, which are unprinted models: shipping is always free, too!

Also, consider how many T-shirts you will need: multiply the number of employees by 3 or 4 so that they can have a spare clean T-shirt every day.

In conclusion

Now you know all the tips for creating truly perfect custom corporate t-shirts.

What are you waiting for? Order t-shirts for you and your employees now at Burger-print.nl : you'll enjoy bulk discounts of up to 90% , super-fast delivery, and always free shipping!

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